Master parcours Digital Fashion Communication

Fashion is becoming increasingly digital and the fashion industry is in urgent need of communication managers who master digital trends, are aware of the long-term socio-cultural processes that shape fashion and understand how fashion’s ethical dimension and major sustainability challenges impact society.

Would you like to acquire communication skills as applied specifically to the fashion industry? Cutting-edge tools to interact in a digital business environment? Cultural sensitivity to communicate in a globalized market?

Be part of the first international Master of Science in Digital Fashion Communication offered as a Double degree by Universita della Svizzera italiana (Lugano, Switzerland) and université Paris 1 Panthéon-Sorbonne.

The Master is a two-year (120 ECTS) Double Master's Degree offered jointly by USI - Università della Svizzera italiana and Université Paris 1 Panthéon-Sorbonne and is entirely given in English, even in Paris. The programme is taught by a renowned faculty from both institutions and by a large number of guest lecturers and professionals of the fashion industry who will share their practical experience. Mobility is part of the learning experience offered by this Master. Students will study in two different locations (Lugano in semester 1 and 2, Paris in semester 3) and live two diverse cultures.

Students can do their internship during their fourth semester in whichever location they prefer. During this semester, they will have an online course and their master thesis, which gives them the flexibility to find an internship outside of Switzerland or France if desired. The double degree in Digital Fashion Communication (DFC) aims at preparing select students to pursue their careers in the fashion industry as specialists in digital communication.